The Track to Market

Track to Market

Revolutionize the Bloodstock industry by building on the existing framework of the thoroughbred market and innovate by creating a distributed database as the single source of truth with immutable digital records that enable capturing of rich and verifiable information.

This allows the value of this information to be used, stored, shared and monetized in new ways not possible with legacy technology systems.

Build a system for the recording of information relating to the features of thoroughbred horses used in the racing industry for the enablement of a variety of new methods of engaging the public.

This system stores information about each horse as a node in a metanet graph. The edges in the graph will form the relational links between each horse in the database

Stakeholder Validation

Cooperate with existing market players to integrate Bloodstock into the ecosystem

Reach the audience

Exploit the opportunity for market penetration through conventional media, social media, podcasts etc.

Establish Market Share

Forge a niche in the financial day-trading of the punting market through the real-time trade of equine micro-shares

Acquire Media Rights

Integrate live media coverage of the global racing industry into the platform. Sales, races, training. Be the go to vehicle for equine market interaction