BloodStock

The Solution

Disrupt the industry norm by building on the existing framework of the thoroughbred market and innovate by creating a distributed database populated by digital twins of racehorses that enable capturing of rich and verifiable information.

These digital twins are a hybrid expression of existing data sets alongside new and interesting ways of thoroughbred data expression. In time this population will generate new data sets all corresponding to results on the track. In time this truth will trickle down to the breeding shed creating a virtuous circle of value where good decisions are rewarded.

The medium for the communication of this truth is the second half of our proposition. The trading cycle. These act as the vector for market acknowledgement of the track truth and a funnel for monies that currently circulate outside the game to trickle down to the track, the breeding shed and the game at large.