- There is no easy path to ownership of thoroughbred horses for the majority of the population
- The antiquated methodology of asset management in the bloodstock industry with high inherent worth but low flexibility and exposure to outside markets
- There is poor data integrity of information about thoroughbreds for punters, investors and racing officials
- There is poor access to stud data for all stakeholders from horse owners to the general user as the stud book is paper based and difficult to index and search.