The modern way to trade data driven Equine assets via digital systems.

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“a ground-breaking one stop platform, enriching the client experience, thereby channelling their passion for racing.”

Fergus Jones – Race Horse Owner / Stockbroker

What is it?

Thanks for taking the time to familiarise yourself with our new venture in racing. BloodStock.

The goal of this company is to give back to racing and to increase engagement with and understanding of the industry in the round. Ultimately we will act as a beneficial intermediary for the movement of resources from outside of racing into the Game itself. This will aid with the industry’s strategic direction to its benefit and the betterment of the breed.

How we achieve this is through a superficially complex but practically simple solution.

We are offering the people the opportunity to invest in shares of a pool that is populated with discrete populations of the racing lives of racehorses.

The discrete periods of the horses’ lives can be multifarious but let’s use a specific example.

Take a sale of flat-bred yearlings in Ireland. This is a discrete population. All participants in this sale are ultimately qualified to aim for a series finale held the following year. This is a discrete period of a racehorse’s career.

With the example above we will generate the population of the sale on our platform and allow for share trading all throughout the 2 year old career of the horse up to their ultimate goal of the Series finale. After the race shares are realised in the pool and monies distributed.

The payout for a canny investment can be significant. We will incentivise the reinvestment of this money into racing itself by offering the owner’s of the successful shares the opportunity to claim a voucher in lieu of their cash reward with a voucher for a forthcoming sale in an auction house in Ireland to the value 20% greater than the cash lump sum available.

This can be substantial, shares of the winning horse will be valued at in the region of €3000 upon realisation. Effectively the owner of each share can go to the sales with a voucher for €5000 in their pocket to purchase a real, flesh and blood, horse. This voucher can also be used as training fees with select trainers throughout Ireland and the UK.

This is how we migrate people from being passive fans to active investors in our game. Join us on this journey and get involved for the good of the game.

Diarmuid O Donovan Founder BloodStock

Current Market

The BloodStock Market

The White Paper

For an indepth understanding of our BloodStock solution you can review the whitepaper right here.